从“看趋势”到“用趋势”
一本报告撬动企业设计研发
在品牌竞争白热化、消费分层、技术井喷的时代， 设计师如何精准把握未来？ 企业如何打造真正打动消费者的产品？ CMF如何转化为销售力？
自2013年起，YANG DESIGN连续十二年发布《中国设计趋势报告》，以独家“四步趋势预测法”，深度解码中国市场消费动向与设计演化，已成为众多世界500强与中国头部品牌产品创新的核心参考。《2026-2027中国设计趋势报告》现正式发布，不止是趋势的集合，更是一套可落地的市场策略工具，助力设计师与企业打造引领市场、撬动销售的现象级产品。包含：
·聚焦2024-2025年度中国热点总结大数据，洞察覆盖社会、文化、科技、消费多维热点
·12年中国趋势发展轴，一览趋势变迁路径
·实战案例+客户转化经验，助力产品快速落地
·可预约趋势培训工作坊，赋能研发、市场、设计团队
四大趋势主题发布
2026设计风向全解析
在《2026-2027中国设计趋势报告》中， YANG DESIGN发布全新四大趋势主题：降噪、物尽其用、声声慢、算法自然，结合丰富的设计应用案例和CMF（色彩、材料、表面处理）分析，带来2026设计风向全解析。
降噪
降低周遭的影响，在宁静中畅游识海，塑造干净精致的自我。
降噪是一种音频技术，旨在滤除环境背景中的无序声响，塑造更为澄澈的听觉体验。如今，人们越来越习惯于佩戴降噪耳机，在喧嚣中开辟一方宁静，隔绝外界纷扰，从而构筑并沉入个人的精神领域。当设备亮起“降噪开启”的标识，它便化作一种象征性的精神屏障，既是面对外部压力的临时庇护，也是捍卫内在独立性的无声宣言。它唤醒自我意识，并探寻自我感知与万物间的深层联结。
物尽其用
让每一份材料都发挥最大价值，助力零浪费的未来。
在降格消费和降碳意识增强材的背景下，“物尽其用”代表了一种低能耗、高效率的设计方法，同时也是对现代消费逻辑的反思。这一可持续理念主张新旧混合，通过对废旧物品、边角余料或垃圾的再利用与再设计，将其转化为具有实际功能的新材料或新产品。这一过程不仅延长了物品的生命周期，也赋予了其新的意义与使用场景。
声声慢
以沉静素雅追求自然之美，品千古宋词的风雅余韵。
东方美学品牌拔地而起，背后映射出的是西方话语体系的衰落与东方美学文化的复兴。
宋式美学凝练出华夏审美的至高境界。李清照笔下梧桐细雨的黄昏、满地堆积的黄花与温热的淡酒，勾勒出经典意象。沉淀千年的雅致意境正悄然回归。这份穿越时光的美学回响，成为当代人重寻内心秩序与诗意生活的珍贵指引。
算法自然
借助算法构建逻辑可控的数字生成系统，实现设计形态的智能演化。
“算法自然”意味着形式不再由设计者直接绘制，而是在设定规则下被自动演化生成。这不仅是对自然形态的模拟，更是对自然生成逻辑在数字参数体系中的重构。通过建立一套可调控的几何关系、数据依赖与逻辑规则，它构建出一个具备生长性与自组织能力的生成式设计系统。
请投票选出你最喜欢的2026-2027中国设计趋势：
针对设计和研发专业人员，《2026-2027中国设计趋势报告》精装印刷版报告，提供了丰富的、现成可用的专业色彩工具与材料实物。包括：
•精装硬皮装裱设计，中英翻译
• 84页，共329张图片和图表视觉化呈现
• 21个中国热点总结和243个大数据
• 48组流行色 × 48种新材料 × 48款纹理图案
• 24个可拆卸实物样本，附上主要材料商联系方式，直接用于工作坊与内部提案
除此之外，配套精彩视觉的全套电子版文件，拥有比印刷版更全面的图表视觉化呈现：
·清晰高精图文，中英翻译
·167页电子PPT，支持二次编辑
·可直接取用的流行色，支持设计师在其他软件的无缝转化应用
不限人数的趋势应用培训工作坊
通过预测和运用设计趋势，可以帮助企业的研发、设计、市场团队，在开拓新产品、新业务及设计服务的时候，超前于眼前的潮流，用先行者的眼光，把未来带到眼前，提前一步创造出更符合消费者需求的产品。
购买报告的企业为了有效利用本报告，可以选择趋势培训来加强理解。有以下两种培训方式可选：
1、选择在线观看视频培训素材，2小时的中文或英文。不限时间，链接可反复观看。
2、预约YANG DESIGN的CMF实验室举办现场培训，了解趋势内容的同时，在培训讲师的现场指导下，探索在产品功能、色彩、造型、材质和表面处理上的灵感，引导对未来趋势在产品的应用转化。
培训包含以下内容：
•设计趋势方法论的讲解
•中国设计趋势讲解：政治/经济/文化/科技/社会/设计关键词、四大趋势、色彩、材料、图案、目标消费群等章节
•现场培训还能接受导师现场指导，参与将趋势概念转化实战的CMF趋势工作坊。现场培训地点可以选择杨明洁设计博物馆（中国第一家私人工业设计博物馆）、或企业方指定的其他地址。
本书主编及培训讲师
《中国设计趋势报告》主编黄晓靖是著名设计策略与趋势专家，YANG DESIGN策略总监、合伙人。
她曾获德国红点、美国IDEA、亚洲影响力设计银奖、LinkedIn中国影响力人物等奖项，担任SDN（国际服务设计联盟）上海联合创始人、日产及三星全球产品竞争力评估专家、以及TEDx、瑞典NCS色彩预测、巴黎Semiofest等多个国际设计活动的演讲嘉宾，CMG（全球色彩组织Color Marketing Group）亚洲色彩大会主持人。著有《中国设计趋势报告》，从2013年发行至今为针对中国市场权威的年度设计趋势报告。长期担任CMF趋势LAB策展人和德国《md》等杂志专栏作家。导师为德国用户体验专家。
作为中国前瞻思维的设计顾问公司——YANG DESIGN的策略总监，黄晓靖带领其策略研究团队建立了CMF与趋势、用户研究等实验室，完成了包括波音、宝马、通用、日产、现代、滴滴、三星、微软、华为、BOSE、施耐德、vivo、海尔、联合利华、万科、杜邦、3M等领先品牌的设计策略项目，为各个不同发展阶段的企业实现其商业价值制定了精准的设计策略。所带领的团队为波音公司完成了包括中国消费者洞察、用户体验、趋势研究及品牌识别等在内的多个领域研究以及飞机内舱创新设计方案，获波音美国总部高度评价。从2016年起，为现代汽车集团研究及设计的8090后汽车外观色彩已在全线车型上应用。
浓缩中国市场动向的趋势数据
《中国设计趋势报告》浓缩中国市场动向的趋势背景，揭示影响设计趋势的多重因素。从中国市场社会文化到技术革新，全面解读，结合图文结合的案例，深入剖析后疫情时代消费者行为的变化，预测未来产品设计的新方向。
跨行业CMF转化
报告采用专属四步趋势预测法，提供针对中国市场消费者的定制化设计策略，包含跨行业色彩、材料及表面处理、图案及纹理参考，专业实战指南，助力品牌在竞争中突围。
色彩趋势：每个色彩背后都是一个故事，提供Pantone，NCS，RAL色彩编码，每个主题12个趋势色彩，共计48个流行色色盘。
材料及表面处理趋势：每个主题12种跨行业产品的材料及表面处理的图片，共计48种材料新工艺。图案及纹理趋势：每个主题12种跨行业产品的最新图案及纹理，共计48种图案纹。
独立可拆卸、方便取用的新材料实物
本册报告共24个材料实物，所有材料可被拆下用于展示、收藏和设计工作坊。附上主要材料商联系方式。精装硬皮装裱设计，所有高清彩色印刷内页可被拆下用于展示和设计工作坊。
《中国设计趋势报告》是世界上唯一 一本专注中国市场的趋势研究书，十多年来的专业趋势分析沉淀，提供权威、深入的中国市场洞察。
通过德国iF官网推荐的专属的趋势四步预测法，我们把宏观、抽象、概念性的趋势背景，转化为微观、具象、可见的设计手法，帮助品牌和企业把握未来趋势。
行业瞩目的成功转化案例
趋势不是玄学，是销量背后的科学！从渐变色、铜绿、幻彩等，YANG DESIGN已成功预测多个在中国市场大卖的设计趋势。2026年，我们继续用趋势助力企业提前一步，赢得市场。
Yeelight易来Pro D系列智能开关新品将中国设计趋势报告的洞察转化为具有实际应用价值的产品色彩，7色玻璃面板搭配2色底盒，带来未来系色彩革新，为智能照明行业的发展注入新的活力。
大厂都买过中国设计趋势报告
作为把握现在、预测未来的工具书，《中国设计趋势报告》已经被众多行业客户订购使用。
以下为使用本报告的部分客户名单。
读者评语摘录
“做趋势的难在于，趋势不是短暂的潮流，早几年察觉到的模糊方向，随着其不断发展会有进阶的变化，要敏锐地扎在那个进阶变化的要点上。给出精准合适的表达，不被误解或扩大化，助推精准合适的解决方案，才能真正应用趋势。这个设计趋势法，在PEST的基础上加上设计和跟设计最相关的文化维度。结合文化/艺术/设计领域的先锋人员观点和洞察，聚焦锁定趋势。”-海尔设计经理
“YANG DESIGN是可以落地的CMF leader。”-VIVO高级创新总监
“已经多次邀请YANG DESIGN来分享趋势，过往预测的很多趋势都已经能在市场上看到具体的产品。在分享的同时，线上已经有同事在讨论如何把趋势报告的内容用在产品中。”-联合利华消费者市场洞察
“我们三个维度的趋势受到了YANG DESIGN趋势报告的启发。”-上汽大众C&T部门经理
“内容非常丰富。”-一汽丰田设计师
“我们非常认可你们的研究方法和趋势报告。内容丰富及前卫。”-吉利资深CMF设计师
“特别喜欢你们的趋势报告。”-红旗资深CMF设计师
“专业性我还是比较欣赏的。我们设计新项目时，受到了贵司趋势报告中研究方法的启发，报告容易读懂并且高度视觉化。这一期的挺有意思，还是一如既往的有新意。”-长安汽车设计师
“内容干货满满，好专业。讲课节奏也很合适。”-上汽大通设计总监
“这四个主题名字很传神。”-北汽设计师
“一向都是高品质的代表。”-东风汽车CMF设计师
“主题跟我们最近想要研讨的方向很契合。”-小鹏汽车CMF
“市场细分逐渐明显，市场越细分，针对性的研究越需要深。”-华为产品经理
“对我们的设计团队，这本趋势报告是一个物有所值的投资。”-新加坡傲胜资深工业设计师
“内容硬核。” -美的设计师
“很棒的报告，推荐参考。”-长虹电器设计师
“感谢一直坚持做中国设计趋势研究！”-飞利浦设计师
“持续做了这么多年，真的很了不起。这份报告的价值也积淀得更丰厚了。”-索尼资深设计师
“做的趋势蛮好的，研究方法也挺值得参考的。”-华硕设计师
“我一直认为你们的工作成果是很有含金量的。”-Pico设计VP
“YANG DESIGN提出的概念我们非常喜欢。”-索菲亚设计总监
“我们认可报告中讲解的许多趋势，并希望多了解中国与国际市场趋势的差异。”-日本TOTO营销设计经理
“这些趋势美丽又时尚。”-德国巴斯夫
“作为老客户，每年的报告对我们的确有帮助。”-高露洁设计经理
购书资讯
《2026-2027中国设计趋势 by YANG DESIGN》已正式发售。
关于本书的详细购买方式，请扫码索取报价：
或由以下联系方式接洽YANG DESIGN设计策略研究所的策略总监黄晓靖。
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最新《中国设计趋势》预览版免费下载链接：
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本文图片来源：YANG DESIGN、flower_words03、阿昆、羡慕沙发、转换节点x东鹏创新实验室x共代谢Co-MadexDPLABxCometeabolism Studio 摄影: 李鹏
2026–2027 China Design Trends Report by YANG DESIGN
01
From Trend Watching to Trend Applying: A Report That Powers Product Growth
In an era of hyper-competition, consumer segmentation, and tech explosion, How can designers accurately predict the future? How can companies create products that truly resonate with consumers? How can CMF translate into sales performance?
As the forward-thinking industrial design consultancy in China, YANG DESIGN has released the China Design Trends Report annually since 2013. With our proprietary 4-Step Trend Forecasting Method, we decode China’s consumer behavior and design evolution. This report has become a core reference for Fortune 500 companies and leading Chinese brands in product innovation.
“Designers are both forecasters and executors of future trends.”
--Xiaojing Huang
Chief editor of China Design Trends Report,
strategy director and partner of YANG DESIGN
The 2026 edition is more than a trend collection— it’s a practical market strategy toolkit, empowering designers and enterprises to create trend-leading, sales-driving products. Contents including:
· Focus on 2024-2025 China's hotspot summary big data, with insights spanning social, cultural, technological, and consumer dimensions
· A 12-year China Design Trends Timeline, charting the trajectory of change
· Practical case studies + expertise in trend application to help accelerate product implementation
· Optional trend training workshops empowering R&D, marketing, and design teams
02
In this report, YANG DESIGN proposes four DESIGN trends for the future of the Chinese market. And these four trends are also four stories about the future.
NOISE REDUCTION
Reduce Influence of Surroundings. Enjoy Tranquility of Mind and Cultivate a Clean and Refined Self.
MAXIMIZE USE OF MATERIAL
Let Every Material Reach its Full Potential and Contribute to a Zero-waste Future.
ADAGIO OF RESONANCE
Pursue Beauty of Nature with Elegance, and Savor Aftertaste of Ancient Song Poems.
ALGORITHMIC & NATURE
Constructing a digitally generative system with algorithmic and logically controllable rules to enable the intelligent evolution of design forms.
03
A Full-Circle Toolkit for Product Transformation
Digital Report Download
· Including print version and editable PPT format electronic version, in Chinese and English translations.
· Annual 21 trend driver backgrounds & 243+ data of the Chinese market 2024-2025
· 4 design trends for future Chinese market
· Over 84 pages, over 329 pictures & diagrams
· 12 year timeline of China Design Trends
Instantly Available Color and Material Tools for Practitioners
· RAL color notations
· 48 pieces of pattern inspiration
· 48 pieces of material and finish suggestions
· 24 real physical samples, with material vendor contact method.
Trend Prediction Methodology Recommended by iF
In this report, the Trend Prediction Methodology, recommended by the German iF website, is included. Based on the overall social pattern and consumption trend research this year, as well as the interviews with experts, YANG DESIGN predicts the four major design trends that are in line with the lifestyle of Chinese people and applicable to various industries. At the same time, Color, Material, and Finish (CMF) are proposed for each trend theme.
Unlimited Online/in-person Training
· Detailed explanation videos of 4 design trends and methodologies.
· The training video featured four videos related to the trends.
· Choose between 2 hours Chinese or English online video or in-person presentation.
· Hands-on workshops to turn trends into concepts.
The training venue can be YANG DESIGN Museum (the first private industrial design museum in China) or the address designated by Party A in Shanghai or other countries in China.
Suitable for designers, product managers, engineers, market planner and sales personnel, general manager, CEO to participate in the training,
Save time for the team to read the reports one by one.
04
Who Has Used This Report
Target industries: Consumer electronics, transportation, home furniture, personal care, food, fashion accessories, retail, business, etc.
Applicable functions: Designer, product manager, engineer, market planner and sales personnel, General manager, CEO, etc.
05
Comments from Reader
"Doing trend speculation is difficult because trends are not short-lived fads. The vague direction noticed at the begining will undergo advanced changes as it continues to develop. Keenly catching the key points of these advanced changes is important. Make accurate and appropriate expressions, not to be misunderstood or enlarged, that can help to promote right application of the trend. This trend prediction methodology make studies from dimensions of design and relevant cultural on the basis of PEST study. Combining the views and insights of pioneers in culture/art/design fields to analyse future trends." - Design Manager, Haier
"YANG DESIGN is a CMF leader with feasible ." - Senior Innovation Director, VIVO
“We've invited YANG DESIGN to share trends for many times. Many forecast were seen in the launch products.”-Unilever CMI
"Our trends in three dimensions are inspired by the YANG DESIGN trends report." -SAIC Volkswagen C&T Department manager
"It's very informative." - Toyota designer
"We strongly endorse your research methodology and trend report. Informative and forward thinking." - Geely senior CMF designer
"I really like your trends report." - Senior CMF designer of Hong Qi automobile
"When we design our new project, we are inspired by the research methodology in your company's trend reports, which are easy to read and highly visual. It's an interesting one, as always." - Designer of Changan Automobile
"Content is substantial, and really professional. The pace of the lectures is also appropriate. ”- Design Director of SAIC MAXUS
"The four theme names speak volumes." - BAIC designer
"Always a representative of high quality." - CMF designer of Dongfeng Automobile
"The topic fits in well with what we want to discuss recently." - CMF designer of Xiaopeng Automobile
"Market segmentation is becoming more and more obvious, and more segmented the market is, the deeper the targeted research needs to be." - Huawei product manager
"This trend report is a good investment for our design team." - Senior industrial Designer, Singapore OSIM
"Hardcore content." – Designer of Midea
"Excellent report, recommended." - Changhong designer
"Thank you for doing China design trends study for all these years." -Philips designer
"It’s amazing to predict for years. The report is solid and rich in value.”-Sony Senior designer
"The trend report is quite good, and the research method is quite worthy of reference." - Asus designer
“I always think the work you put together is very high quality.”– Design VP of Pico
"We really like the concept that YANG DESIGN came up with." - Design Director of Sogal
"We agree many trends described in the report and want to learn more about the differences between Chinese and international market trends." - Marketing design Manager, TOTO, Japan
"These trends are beautiful and fashionable." - BASF
"Excellent report, substantial in content! It is indeed a report that fully predicts and analyzes CMF trends from different design perspectives, and there are many points and aspects that intersect with our business (automotive interior, home appliances, etc.)." - CMF designer, Nissha, Japan
"As a regular customer, the annual report helps us exactly." - Colgate Design Manager
Professional Trend Analysis
The China Design Trend Report is the only trend research book in the world that focuses on the Chinese market. With more than 12 years of professional trend analysis, it provides you with the most authoritative and in-depth insights into the Chinese market.
Xiaojing Huang
Chief editor of China Design Trends Report, renowned design strategist and trend expert, strategy director and partner of YANG DESIGN.
Winner of Red Dot Design Award, IDEA and Design For Asia Silver Award, Influential China Young by Linkedin. Chief editor of China Design Trends Report, which is by far the authoritative annual trend report for the Chinese market since 2013. The report has successfully forecasted well-selling Chinese design trends including gradient, purple, copper green and iridescence. She is curator of CMF TREND LAB, and design column writer of magazines including md. Invited speaker of many design events including TEDx, Color Marketing Group, NCS color forecast and Semiofest. Xiaojing studied in Guangzhou and Berlin from experience design expert.
As strategic director of YANG DESIGN, the forward-looking design consultancy in China, she has been leading the strategic team to build the CMF Lab and UX Lab , defining design strategy to realize business value for companies in different development stages. Her clients are leading brands including Boeing, BMW, GM, Nissan, Hyundai, Didi, Samsung, Microsoft, Huawei, BOSE, Haier, vivo, Schneider Electric, Unilever, Vanke, DuPont and 3M.
How to Get the Report
China Design Trends Report 2026–2027 by YANG DESIGN is now officially available!
For report orders, training bookings, or sample requests, please contact at the following email and phone number.
Xiaojing Huang
Email：xiaojing@yang-design.com
Phone：+0086 21 62802294
