通过生物技术革新美丽。设计新一代护肤美容品牌。
背景
Mother Science的存在是为了利用自然的潜力和科学的力量，提供最先进的护肤解决方案。Malassezin是一种存在于皮肤上的天然分子，这种神奇的分子是进入护肤品市场的一种真正新颖的成分。Malassezin的抗氧化性能比维生素C强十倍，临床证明可以减少黑斑，提亮和光滑皮肤，减少细纹和皱纹的出现。madethought创造了一种语言和视觉表达，就像突破英雄成分本身一样创新和鼓舞人心。
创意
madethought与美容界资深人士兼首席执行官杰西卡·戈尔丁(Jessica Goldin)、摇滚乐队Incubus的创始吉他手迈克·爱因齐格(Mike Einziger)和著名小提琴家安·玛丽·辛普森-爱因齐格(Ann Marie Simpson-Einziger)合作，从科学家、创造者、梦想家和创新者组成的迷人团队中汲取品牌灵感。
madethought为Mother Science找到一个独特的创意机会和品牌世界，植根于对科学与自然交集的探索，并反映了生物技术的双重品质。madethought还帮助Mother Science在构建品牌世界的更有形方面之前确定关键价值和信息。
细节
包装的形式和材料受到金属科学设备的启发，通过反映周围的自然世界来创造未来的物体。
在包装之外，madethought以新的方式解读生物技术。“小而有力的创新”使madethought能够发挥规模作用，以不同寻常和巧妙的方式突出这些看不见的分子的力量。
科学和自然的双重性在有机和自然的环境中引入了铬涂层。这与我们诚实的肖像和皮肤纹理形成对比。
分子结构和科学符号影响了我们的品牌标志和3D分子世界。对细节的精确关注和材料的独特使用是产生“工程奢侈品”印象
的决定性因素。
THE CONTEXT
Mother Science exists to harness the potential of nature and power of science to deliver state-of-the-art skincare solutions. Born from the discovery of Malassezin—a naturally-occurring molecule found on the skin—this magic molecule is a truly novel ingredient entering the skincare market.
With antioxidant properties that are ten times more powerful than Vitamin C, Malassezin is clinically proven to reduce the appearance of dark spots, brighten and smooth skin and reduce the appearance of fine lines and wrinkles. Our challenge was to create a verbal and visual expression as innovative and inspiring as the breakthrough hero ingredient itself.
THE CREATION
We worked with beauty veteran and CEO Jessica Goldin alongside co-founders Mike Einziger, founding guitarist of the rock band Incubus, and renowned violinist Ann Marie Simpson-Einziger, drawing inspiration for the brand from the captivating team of scientists, creators, dreamers and innovators brought together.
We were able to identify a unique creative opportunity and brand world for Mother Science, rooted in the exploration of the intersection of science and nature—and reflective of the dual quality of biotechnology. We also helped the team to identify key values and messaging before building out the more tangible aspects of the brand world.
THE DETAILS
The form and materiality of the packaging is inspired by metallic scientific equipment, creating objects of the future by reflecting the natural world around them.
Beyond the packaging we interpret biotech in new ways. ‘Small but mighty innovations’ allowed us to play with scale, highlighting the power of these unseen molecules in unusual and artful ways.
The duality of science and nature informed our materials palette, introducing a chrome coating into organic and natural environments. This contrasts with our honest portraits and skin textures.
Molecular structures and scientific symbols influenced our brand marks and 3D molecular worlds. The precise focus on details and the singular use of material were the decisive factors that produced the impression of “engineered luxury”.
【精致品牌样机】
<近100元件，独立控制，任意摆放>
<硬边阴影，质感拉满>
THE END
文章合集
↓
所有分享作品皆摘自网络，仅供参考学习。
如有帮助，欢迎关注丨点赞丨转发丨在看
