问界M6：华为乾崑ADS 4.0，把“智驾平权”真正拉进现实
AITO M6: Huawei Qiankun ADS 4.0 Brings Smart Driving to the Mass Market
如果说过去高阶智能驾驶还是少数车型的“高端配置”，那问界M6这一次，直接把规则改了。
If advanced smart driving used to be a premium feature, the AITO M6 is rewriting the rules.
作为华为与赛力斯联合打造的核心车型，问界M6一上线就把市场热度拉满。
As a key model co-developed by Huawei and Seres, the AITO M6 immediately gained strong market traction.
24小时订单突破6万台，这个数字背后，其实更像是一种信号。
Over 60,000 orders in 24 hours — more than just sales, it’s a signal.
用户开始为“高阶智驾”买单，而不再只是关注价格本身。
Consumers are now paying for advanced smart driving, not just price.
26.98万-30.98万元，全系标配896线激光雷达，这意味着什么？
Priced between 269,800 and 309,800 RMB with 896-line LiDAR standard — what does it mean?
意味着智能驾驶正在从“差异化配置”变成“基础能力”。
It means smart driving is shifting from differentiation to standardization.
某种程度上，“硬件堆料”的阶段已经结束，接下来拼的是算法与体验。
To some extent, the hardware race is ending — the next battle is algorithms and experience.
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奥迪+华为：传统豪华开始“换大脑”
Audi + Huawei: Luxury Cars Are Getting a New Brain
如果说新势力在卷智能，那传统豪华品牌也开始动真格。
While EV startups push intelligence, legacy luxury brands are now making real moves.
全新奥迪A6L搭载华为乾崑智驾，这一步其实非常关键。
The new Audi A6L integrating Huawei’s Qiankun system is a crucial move.
因为这不只是一次配置升级，而是供应链逻辑的改变。
This is not just a feature upgrade — it’s a shift in supply chain logic.
过去由博世、大陆主导的Tier 1体系，正在被打破。
The Tier 1 dominance of Bosch and Continental is being challenged.
中国的智能驾驶方案，开始进入德系豪车核心体系。
Chinese smart driving solutions are entering the core of German luxury cars.
与此同时，新一代迈巴赫S级的亮相，也在强调同一件事：
Meanwhile, the new Maybach S-Class reinforces the same message:
豪华的定义，正在从“机械品质”转向“数字体验”。
Luxury is shifting from mechanical excellence to digital experience.
小米汽车：从“烧钱”走向“盈利”的关键一步
Xiaomi Auto: From Burning Cash to Making Money
相比之下，小米的变化更现实，也更值得关注。
In comparison, Xiaomi’s shift is more pragmatic — and worth attention.
2025年财报释放了一个明确信号：
The 2025 financial report sends a clear signal:
汽车业务已经开始自我造血。
The auto business is now self-sustaining.
营收破千亿，净收益9亿元，这在新势力中并不多见。
Over 100 billion RMB in revenue and 900 million RMB in profit — rare among EV startups.
这意味着，小米已经跨过最难的一道门槛。
It means Xiaomi has crossed the toughest stage.
新一代小米SU7没有激进涨价，而是在控制价格的同时提升产品力。
The new SU7 improves product strength without aggressive price hikes.
本质上，小米在做的是一件“效率驱动”的事情：
At its core, Xiaomi is playing an efficiency-driven game:
用规模和整合能力，把成本压下来。
Using scale and integration to reduce costs.
结尾：汽车行业，已经不是原来的游戏了
Conclusion: The Game Has Changed
把3月的车市放在一起看，会发现一个明显趋势：
Looking at the March market as a whole, one trend stands out:
竞争核心已经发生变化。
The core of competition has shifted.
过去拼发动机、拼底盘，现在拼的是：
It used to be engines and chassis — now it’s about:
智能驾驶
成本控制
生态能力
Smart driving
Cost efficiency
Ecosystem capability
无论是新势力还是传统豪华品牌，大家都在往同一个方向靠拢。
Both startups and legacy brands are converging in the same direction.
这不是简单的“内卷”，而更像是一场“降维竞争”。
This is not just competition — it’s asymmetric disruption.
谁能在体验和成本之间找到平衡，谁就能活到最后。
Whoever balances experience and cost will survive.
真正的分水岭，已经出现。
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