2023上海国际汽车博览会项目特辑《三》

继去年的成都车展后，我们有幸再次在上海车展上为路特斯品牌负责展台及车辆的照明设计。本次路特斯展台继续突出其标志性的黄色主色调，强调大屏幕，灯箱，LED灯条等多种发光介质之间的协调配合。rgb设计总监Tom为展台提供了照明设计，并规定了各介质之间平衡统一的色温及亮度比。最终，首度全新亮相的路特斯展台，荣获了搜狐2023上海车展最佳设计展台奖。

哪吒展台本次上海车展，我们特对舞台区域定制了弧形灯杆，弧度与舞台弧度巧妙结合，不仅丰富了设备位置，还可使灯具在小空间内做到舞台表演及发布会需求，使资源利用最大化，达到事半功倍的效果；在展车区域，为了使环境光与打车灯光相得益彰，先是对展车灯位进行了独立设计，同时对环境光做了整体覆盖，不乏氛围感，更是主次分明，突出了每辆展车。

比亚迪展台的灯光设计，重点是展车区域的打车灯不能超出展台格栅造型设计，并且考虑打车灯和灯箱的位置关系不能打到灯箱上。为灯箱区域做了独立的灯位设计，每辆车的亮度都是通过检查每只灯的数值再通过控台做调整达到统一亮度，做到车辆照明干干净净与灯箱对比层次突出。王朝区域和海洋区域从整体颜色到环境叠加虚幻gobo配合不同场景搭配。

After last year's Chengdu Auto Show, we were fortunate enough to be responsible for the lighting design of Lotus' booth and vehicles once again at the Shanghai Auto Show. This time, the Lotus booth continued to highlight its iconic yellow main color, emphasizing the coordination and cooperation between various light-emitting media such as large screens, light boxes, and LED light strips. The design director Tom provided the lighting design for the booth and specified the color temperature and brightness balance and unity among various media. In the end, the newly debuted Lotus booth won the Sohu 2023 Shanghai Auto Show Best Design Booth Award.

At the Neta booth of this year's Shanghai Auto Show, we specially customized curved light poles for the stage area, with the curvature cleverly combined with the stage curvature. This not only enriched the equipment position but also enabled the lighting fixtures to meet the requirements of stage performances and press conferences in a small space, maximizing resource utilization and achieving twice the result with half the effort. In the car display area, to make the ambient light and car lights complement each other, independent light positions were designed for each car display while the ambient light was covered overall to create an atmospheric and clearly defined space, highlighting each display car.

The emphasis of the lighting design for the BYD booth is to ensure that the car display area's lighting does not exceed the booth's grille design, while also considering the positioning of the car lights and light boxes to avoid the lights hitting the light boxes. Independent lighting positions were designed for the light box area, with each car's brightness adjusted to a consistent level by checking the value of each light and adjusting it through the control panel. This achieves clean and tidy vehicle lighting with a striking contrast between the light boxes. The Dynasty and Ocean areas are designed with overall colors and fantasy gobo effects that complement different scene settings.