
简讯
2023上海国际车展作为中国乃至全球最具规模和影响力的汽车展览之一,不断以创新和发展为引领,成为了汽车产业的风向标和先锋阵地。在这里,studio rgb与全球顶级的汽车品牌、最新的科技创新,为广大消费者呈现了一场汽车的盛宴。


在本届上海国际车展中,studio rgb团队共负责:大众,奥迪,腾势,路特斯,仰望,捷尼赛斯,领克,哪吒与比亚迪等9个展台的技术设计与监理工作。
01 仰望






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02 捷尼赛斯








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03 领克






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再次感谢所有客户对我们的信任,以及各家合作伙伴的鼎力支持。最后,向studio rgb团队的所有成员表示衷心的感谢与祝贺!

NEWS
As one of the most influential auto shows in China and even the world, the 2023 Shanghai International Auto Show has been leading innovation and development, becoming a beacon of the automotive industry. Studio RGB supports the car industrie to the vast consumer audience with top global automotive brands.


In this year's Shanghai Autoshow, studio rgb is responsible for the design and supervision of 9 booths: Volkswagen, Audi, Denza, Lotus,YW ,Genesis,Lynk&Co,Neta and BYD.
01 YW

RGB has been contracted by VAVE to provide design consulting for scaffolding and lighting aspects for the exhibition booth. The YW booth makes its debut at the Shanghai Auto Show, marking a new challenge for us in terms of lighting and truss design. With the stage area taking up two-thirds of the space, vehicle and conference lighting are of paramount importance. The lighting design for the stage area is simple, yet the effects lights create an outstanding hierarchy, meeting the needs of the performances and conferences. The language of the lighting and truss design seamlessly integrates with the booth design.





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02 Genesis

Following the successful collaboration in 2022, RGB once again worked with the INNOCEAN team to provide technical consulting and lighting, sound and multimedia design for the new Genesys booth design.The booth's display design for this exhibition includes a large number of screen devices hung from the top, resulting in a greater weight-bearing requirement for the overall structure. Additionally, the limited space for lighting and sound equipment presents a challenge in meeting the needs of all the showcased vehicles and stage performances within such a confined space."







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03 Lynk&Co

The lighting design challenge for the Lynk & Co booth is to build on last year's design style, while highlighting the different styles of showcased vehicles, and to make the performance area and booth lighting more exquisite and rational. From the layout and allocation of equipment to overall color coordination, every aspect must be highlighted and durable, while achieving a consistent style with the booth and Lynk & Co brand. The highlight is in the lighting programming, where the details are refined by integrating the video and performance content at each stage.AVL equipments for the Lynk&Co project were supplied by SOES.





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We appreciated the trust of our clients, as well as the full support of our partners. Meanwhile, congratulations to all colleagues of studio rgb, well done!
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