尊敬的瑞士企业管理者：
Dear fellow Manager of a Swiss company,
了解瑞士企业如何在中国适应并蓬勃发展，始终是我们的使命核心。通过这项年度调研，我们希望捕捉瑞士企业在全球最具活力且竞争最激烈的市场中经营的经验、预期与战略重点。调研结果为瑞士和中国的企业决策者、投资者、政策制定者及商业领袖提供了宝贵的参考。
Understanding how Swiss companies adapt and thrive in China remains at the core of our mission. Through this annual survey, we seek to capture the experiences, expectations, and strategic priorities of Swiss businesses operating in one of the world's most dynamic and competitive markets. The results provide valuable insights for corporate decision-makers, investors, policymakers, and business leaders in both Switzerland and China.
过去一年，中国的商业环境持续快速变化。我们2025年的调查报告显示，尽管经济增长放缓且盈利压力持续存在，许多瑞士企业依然坚定看好中国市场。与此同时，来自中国企业的竞争显著加剧，尤其是在创新、技术、产品质量和品牌建设等领域。尽管如此，中国仍被众多瑞士企业视为具有战略意义的重要市场和投资目的地。欢迎扫描下方二维码下载2025年调查报告。
Over the past year, China’s business environment has continued to evolve at a rapid pace. The findings of our 2025 survey showed that many Swiss companies remain committed to the Chinese market despite slower growth and ongoing pressure on profitability. At the same time, respondents reported a significant increase in competition from Chinese companies, particularly in the areas of innovation, technology, product quality, and brand development. Nevertheless, China continues to be viewed as a strategically important market and investment destination by many Swiss businesses. Do not hesitate to scan the QR code below to download the 2025 report.
为了更深入地了解这些变化如何影响商业决策和未来展望，我们诚挚邀请您参与2026年瑞士企业在华营商调查报告。
To better understand how these developments are shaping business decisions and future outlooks, we warmly invite you to participate in the 2026 Swiss Business in China Survey.
本次调研由瑞士中心、圣加仑大学国际管理研究院与汉易商务咨询联合开展，并得到了瑞士驻华大使馆、瑞士贸易与投资署、economiesuisse、瑞中经济协会、瑞士中国商会及瑞士联邦政府科技文化中心的大力支持。我们高度重视您的见解，并对您的贡献深表感谢。
The survey is jointly conducted by Swiss Centers, Research Institute for International Management of the University of St.Gallen, and China Integrated, in cooperation with the Embassy of Switzerland in China, Swiss Global Enterprise, economiesuisse, Swiss Chinese Chamber of Commerce, SwissCham, and swissnex China. We highly value your perspective and would be grateful for your contribution.
多年来，该调研已成为反映瑞士在华商业活动的重要参考依据。除了衡量市场表现和信心之外，它还有助于识别新兴趋势、对标企业经验，并揭示总部管理层与本地运营团队之间的认知差异。该报告也是关注瑞中经济关系的利益相关方的重要信息来源。
Over the years, this survey has established itself as a key reference on Swiss business activity in China. Beyond measuring market performance and confidence, it helps identify emerging trends, benchmark company experiences, and shed light on differences in perception between headquarters-based management and teams operating locally. The report also serves as an important source of information for stakeholders interested in Switzerland–China economic relations.
所有回答都将严格保密，并仅以汇总形式进行分析。您无需提供姓名或公司名称。若您希望收到最终报告副本，只需在问卷末尾提供电子邮件地址即可。
All responses will be treated with strict confidentiality and analyzed only in aggregated form. Neither your name nor your company name is required. Should you wish to receive a copy of the final report, you may simply provide an email address at the end of the questionnaire.
完成问卷大约需要20至30分钟，具体时长取决于贵司的性质和规模。
The survey should take approximately 20–30 minutes to complete, depending on the nature and size of your organization.
请点击下方“阅读原文”开始填写问卷：2026年瑞士企业在华营商调查，或扫描下方二维码。
Please click “Read the Original Article” below to start the survey – 2026 Swiss Business in China Survey, or scan the QR code below.
本问卷面向在华瑞士子公司的管理者，以及在没有独立中国本地管理团队的情况下负责中国相关业务活动的管理者。问卷数据将存储在中国的服务器上。
This questionnaire is intended for managers of Swiss subsidiaries based in China, as well as for managers overseeing China-related business activities where no independent China-based management team exists. Survey responses will be stored on servers located in China.
您的参与至关重要。它将帮助我们确保2026年调查报告能够真实反映瑞士企业在华面临的现实变化、机遇与挑战，并为您及其他管理者的对标分析与决策提供有力支持！
Your participation is important. It will help us ensure that the 2026 survey reflects the changing realities, opportunities, and challenges faced by Swiss companies in China and support your as well as other managers’ benchmarking and decision making!
我们感谢您的支持，并祝您在中国的业务蒸蒸日上！
We thank you in advance for your support and wish you successful China activities and businesses!
