（文末中文）
Chinese Brands Continue to Lead with 34.8% Share, Internal Rankings in Constant Flux
In the first half of 2026, Chile's new vehicle market recorded 153,574 units sold, up +5.5% year-on-year. In June alone, 26,576 units were sold, a year-on-year increase of +9.5% . The market is recovering steadily, but the competitive landscape among brands is undergoing significant change – Chinese brands held a combined market share of 34.8% , yet from the start of the year to June, their individual rankings have seen marked divergence and reshuffling.
I. Overall Market: SUVs Dominate, Pickups Remain Resilient
The first‑half market structure shows the following characteristics:
SUVs held an absolute dominant position with a 54.2% share. At the model level, the Mitsubishi L200 topped the first‑half best‑seller list with 4,252 units , followed by the Toyota Hilux (4,005 units) and the GWM Poer (3,839 units).
II. Chinese Brand Ranking Changes: The "Shuffle" from January to June
From January to June 2026, the rankings of Chinese brands in the Chilean market changed significantly, reflecting the varying effectiveness of different brand strategies:
Core Observations:
Changan steadily rises to 7th : from 8th in January to 7th in June, with 7,856 units sold in H1 and a 5.1% share – the highest‑ranking Chinese brand. Changan's balanced lineup of CS‑series SUVs and pickups has driven sustained penetration in Chile.
GWM slipped but remains an important player: from 5th in January to 8th in June, yet the GWM Poer pickup sold 3,839 units in H1, ranking third in the pickup segment, showing continued competitiveness in its core product.
Jetour and Omoda&Jaecoo steadily climbing: Jetour from 16th to 14th; Omoda&Jaecoo from 17th to 16th, reflecting the ongoing expansion of Chery Group's new brands in Chile.
BYD jumps significantly: from 29th in January to 25th in June – a 4‑place gain. BYD's June year‑on‑year growth reached 126.8%, as pure‑electric brands accelerate their penetration of the Chilean market.
III. Analysis of Divergence: Why Are Some Brands Rising and Others Falling?
1. SUV Product Line Determines GrowthSUVs were the core engine of market growth in H1, with sales up 16% year‑on‑year. Brands with strong SUV lineups (Changan CS series, MG ZX/ZV, Chery Tiggo series) performed more steadily. Among SUV models, the MG ZX ranked second with 2,819 units in H1, followed by the Chery Tiggo 2 (2,553 units), GWM Jolion (2,335 units) and Omoda C5 (2,332 units).
2. Pickup Segment Competition IntensifiesPickups are the "bread and butter" of the Chilean market, but Chinese brands face fierce competition from traditional heavyweights such as the Toyota Hilux and Mitsubishi L200. Although the GWM Poer ranked third among pickups with 3,839 units, its overall brand ranking slip reflects the intense competition in this segment.
3. NEV Brands Accelerate PenetrationThe sharp rises of BYD and Tesla show that consumer acceptance of pure‑electric and new energy vehicles in Chile is increasing rapidly.
4. Value‑for‑Money Advantage Continues to Pay OffChile's National Automotive Association (ANAC) notes that the main reasons for Chinese car sales growth in Chile are strong price competitiveness, market‑accepted quality and features, and after‑sales service that meets consumer needs. Within the Chinese brand group, those that combine value‑for‑money with popular SUV/pickup offerings have performed best.
IV. Conclusion
The Chilean market is undergoing structural change – SUVs dominate, pickups remain resilient, pure‑electric vehicles are accelerating penetration, and Chinese brands continue to lead with a combined 34.8% share. From January to June, Changan steadily rose to 7th, Jetour and Omoda&Jaecoo continued their upward trajectory, BYD and Tesla made significant gains, while GWM and Geely saw their rankings slip. This divergence reflects a key reality: in Chile's fiercely competitive market, the ability to consistently offer SUV and pickup products tailored to local demand, and to move quickly in the NEV space, is determining which brands advance and which fall behind.
中国品牌以34.8%份额持续领跑，内部排名持续变化
2026年上半年，智利新车市场录得153,574辆销量，同比增长5.5%。仅6月单月即售出26,576辆，同比增幅达9.5%。市场稳健复苏，但品牌间的竞争格局正在发生剧烈变化——中国品牌合计市场份额达34.8%，但从年初到6月，各品牌的排名却经历了显著的分化与洗牌。
一、整体市场：SUV主导，皮卡依旧坚挺
上半年市场结构呈现以下特征：
SUV以54.2%的份额稳居绝对主导地位。在车型层面，三菱L200以4,252辆成为上半年最畅销车型，其次是丰田Hilux（4,005辆）和长城GWM Poer（3,839辆）。
二、中国品牌排名变化：从1月到6月的“洗牌”
2026年1月至6月，中国品牌在智利市场的排名经历了显著变化，背后反映出不同品牌策略的成效差异：
核心观察：
长安稳步上升至第7位：从1月第8升至6月第7，上半年销量7,856辆，市占率5.1%，是排名最高的中国品牌。长安凭借CS系列SUV和皮卡产品线的均衡布局，在智利市场持续渗透。
长城排名下滑但仍是重要力量：从1月第5降至6月第8，但GWM Poer皮卡上半年销量3,839辆，位居皮卡细分市场第三，显示其在核心产品上仍有较强竞争力。
捷途、欧萌达&杰酷稳步上升：捷途从第16升至第14，欧萌达&杰酷从第17升至第16，体现奇瑞集团旗下新锐品牌在智利市场的持续扩张。
比亚迪排名大幅跃升：比亚迪从1月第29升至6月第25，提升4位。6月比亚迪同比增长126.8%，纯电品牌正加速渗透智利市场。
三、差异化原因分析：为何有的品牌涨、有的跌？
1. SUV产品线决定增速
上半年SUV销量同比增长16%，是市场增长的核心引擎。SUV产品线强大的品牌（长安CS系列、MG ZX/ZV、奇瑞瑞虎系列）表现更为稳健。SUV细分市场中，MG ZX上半年销量2,819辆位居第二，奇瑞瑞虎2达2,553辆，长城Jolion达2,335辆，欧萌达C5达2,332辆。
2. 皮卡市场竞争加剧
皮卡是智利市场的“基本盘”，但中国品牌在此面临丰田Hilux、三菱L200等传统强手的激烈竞争。长城GWM Poer虽以3,839辆位居皮卡第三，但排名下滑反映出皮卡市场的激烈竞争态势。
3. 新能源品牌加速渗透
比亚迪和特斯拉的排名大幅提升，显示纯电和新能源车型在智利市场的接受度正在快速提高。
4. 性价比优势持续发挥作用
智利全国汽车协会(ANAC)指出，中国汽车在智利销售增长的主要原因是价格竞争力强、配置和品质为市场接受、售后服务符合消费者需求。在中国品牌内部，那些能够将性价比优势与SUV/皮卡热点车型结合的品牌，表现更为出色。
四、总结
智利市场正处于结构性变革之中——SUV主导、皮卡坚挺、纯电加速渗透，而中国品牌以34.8%的整体份额持续领跑。从1月到6月，长安稳步升至第7，捷途、欧萌达&杰酷持续上升，比亚迪和特斯拉排名大幅跃升，而长城、吉利等品牌排名有所下滑。这一分化反映出：在智利这个竞争激烈的市场，能否持续推出适应本地需求的SUV和皮卡产品，以及能否在新能源领域快速布局，正在决定各品牌的进退。
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