Smithers发布可冲散无纺布市场最新研究报告

Smithers Releases New Research on Flushable Nonwovens Market 

Smithers发布可冲散无纺布市场最新研究报告

Oversupply outweighs demand growth in flushable nonwovens through 2031

截至2031年，可冲散无纺布市场供过于求将超过需求增长

New research from global market analyst Smithers reveals that flushable nonwovens sales are growing at over 7% per year, driven by evolving regulations, emerging markets and shifting consumer demand.

全球市场分析机构 Smithers 的最新研究显示，受法规演变、新兴市场崛起以及消费者需求变化的推动，可冲散无纺布（Flushable Nonwovens）的销售额正以每年超过 7% 的速度增长。

Data in its newly published report, The Future of Flushable Nonwovens to 2031, finds that robust demand growth has not been sufficient to offset a structural oversupply that now defines the industry’s outlook through the end of the decade. Global capacity will reach 253,000 tons against demand of just 140,262 tons in 2026.

其新发布的报告《至2031年可冲散无纺布的未来》（The Future of Flushable Nonwovens to 2031）数据指出，强劲的需求增长仍不足以抵消结构性产能过剩。这种产能过剩局面已成为该行业直至本年代末（2030年）前景的主要特征。到 2026年，全球产能将达到 25.3万吨，而需求量仅为 14.0262万吨。

With volume demand growing at 8.2% compound annual growth rate (CAGR), the market will take approximately seven years to absorb 2026 capacity levels.

尽管销量需求以 8.2% 的复合年增长率（CAGR）增长，但市场仍需约七年时间才能消化掉 2026 年的现有产能水平。

“The flushable nonwovens sector presents a compelling paradox,” says Phillip Mango, industry specialist and report author at Smithers. “Demand fundamentals are strong – particularly in North America and Asia – but producers are navigating aggressive export pricing from Turkey and China that is reshaping competitive dynamics across every major region.”

Smithers 行业专家及报告作者 Phillip Mango 表示：“可冲散无纺布领域呈现出一个引人注目的矛盾。需求基本面非常强劲——尤其是在北美和亚洲——但生产商正面临来自土耳其和中国激烈的出口定价竞争，这正在重塑每个主要地区的竞争格局。”

When the standard spunlace market became oversupplied, producers in Turkey and China pivoted to flushable spunlace, which at the time offered tighter supply and healthier margins. Approximately 50,000 tons of additional flushable capacity entered the market between 2022 and 2025. The resulting price collapse has placed European and North American producers under severe pressure, as they cannot compete at Chinese price levels while maintaining acceptable returns.

当标准水刺布市场出现供应过剩时，土耳其和中国的生产商转向了可冲散水刺布，因为当时该领域的供应相对偏紧且利润率更高。在2022年至2025年间，约有5万吨的额外可冲散产能进入市场。由此导致的价格崩盘使欧洲和北美的生产商承受了巨大压力，因为他们在维持合理回报的同时，无法在价格上与中国水平竞争。

The report identifies markedly different growth stories across key regions. In Asia, affordable flushable products are entering the market for the first time, driving volume growth of at least 10% CAGR as penetration rates rise from a low base. In North America, consumer confidence and GDP growth have outperformed forecasts. Shoppers are not only buying flushable wipes but trading up to premium offerings. With penetration still below European levels, the market offers genuine runway for further expansion. Europe is the weakest major region, growing at just 5.5% CAGR, with producers largely reducing consumer prices to defend demand share.

该报告指出，不同核心区域的增长态势存在显著差异。在亚洲，高性价比的可冲散产品首次进入市场，随着渗透率从较低基数攀升，推动销量实现至少 10% 的复合年增长率（CAGR）。在北美，消费者信心和 GDP 增长均超出了预期。消费者不仅在购买可冲散湿巾，还在向高端化产品升级。由于其渗透率仍低于欧洲水平，该市场为进一步扩张提供了广阔空间。相比之下，欧洲是主要地区中增长最疲软的，复合年增长率仅为 5.5%，生产商大多通过降低零售价格来维持市场份额。

Hydroentangled wetlaid production, which uses high-pressure water jets to entangle fibers, dominates installed capacity in 2026 and remains the most practical manufacturing route for flushable end products. Wood pulp and short-cut rayon/lyocell are the primary raw materials, balancing absorbency, structural integrity and cost. Wood pulp provides low-cost, highly absorbent filler properties, while rayon and lyocell deliver the fiber length and tensile strength required for a product that must hold together in use, yet break down reliably after flushing.

湿法水刺（Hydroentangled wetlaid）生产工艺——即利用高压水针使纤维缠结——在2026年的已装机产能中占据主导地位，并且仍然是可冲散终端产品最切实可行的制造路线。木浆（Wood pulp）和短纤维粘胶/莱赛尔（Rayon/Lyocell）是主要的原材料，平衡了吸收性、结构完整性和成本。木浆提供了低成本、高吸收性的填充性能，而粘胶和莱赛尔则提供了所需的纤维长度和拉伸强度，确保产品在使用时保持完整，而在冲散后可靠降解。

The regulatory landscape is at an inflection point in 2026. Voluntary guidelines are giving way to mandatory government requirements. In the U.S., the federal WIPPES Act requires prominent ‘Do Not Flush’ labelling on non-flushable wipes. In the European Union, Directive 2020/2151 mandates that wet wipes containing plastic carry a clear ‘do not flush’ label.

2026 年，监管格局正处于转折点。自愿性准则正逐渐被政府强制性要求所取代。在美国，联邦 WIPPES 法案要求在不可冲散湿巾上标明醒目的“请勿冲入马桶”标签。在欧盟，2020/2151 号指令强制要求含有塑料的湿巾必须带有清晰的“请勿冲入马桶”标识。

A universal definition of ‘flushable’ remains elusive, with INDA/EDANA’s GD4 standards and the IWSFG PAS standards continuing to coexist across regions. Convergence is expected, but a single accepted global standard is not anticipated before 2031.

目前，全球对“可冲散”仍缺乏统一定义。INDA/EDANA 的 GD4 标准与 IWSFG 的PAS 标准在不同地区并存。虽然预计标准会趋向一致，但预计在 2031年之前不会出现单一的全球通用标准。

The Future of Flushable Nonwovens to 2031 charts the rapid growth of flushable nonwovens with a detailed quantitative breakdown by process, material, end-use and geography. It examines the strategic challenges and opportunities facing nonwovens producers over the next five years, and provides guidance on navigating an increasingly complex and fragmented global regulatory environment.

《至2031年可冲散无纺布的未来》详细通过工艺、材料、用途和地理区域进行了定量的深度解析，勾画了可冲散无纺布的快速增长趋势。报告探讨了未来五年无纺布生产商面临的战略挑战与机遇，并为如何应对日益复杂且碎片化的全球监管环境提供了指南。

微信扫码添加小编小卫即可获取更多服务与咨询！