BEC高级听力必刷|市场调研方案专题(低糖零食新品)

?市场调研是BEC高级听力Part 1必考商务场景，常围绕新品调研目标、预算分配、样本设计、执行安排、时间节点展开，信息密集、数字与专业术语多，极易因细节混淆失分。

本次选用健康食品企业低糖零食新品市场调研会议场景，完全贴合真题命题逻辑，无重复历史内容，覆盖调研全流程高频表达，练完精准掌握同类题型抓取技巧！

听力原文

一、听力原文

Marketing Director: Good morning, team. Today we finalize the market research plan for our new low-sugar snack line—this is critical to guide product positioning and launch strategy. Let’s go through each section step by step.

Research Executive: First, the core research objective: we need to confirm target consumer preferences, specifically flavor and texture preferences for low-sugar snacks. We’re not just testing taste; we’ll also evaluate purchase intent and brand awareness of similar products.

Marketing Director: Clear goal. Budget allocation—total budget is $25,000. How’s the breakdown?

Finance Officer: 40% of the budget goes to survey distribution, including online platforms and in-store interview costs. 30% for data analysis and report writing, 20% for sample production and testing, 10% as contingency fund. We’ll stick to this strictly.

Research Executive: Target respondents: we focus on 18-35 age group—the main consumer group for healthy snacks. We’ll sample 800 respondents: 60% online, 40% in-store at convenience stores and supermarkets. In-store interviews will focus on brand awareness of existing low-sugar products to gauge market competition.

Marketing Director: Good segmentation. Questionnaire and timeline?

Research Executive: The online questionnaire will be open for 10 days, from June 5th to June 14th. We’ll include questions on flavor preference—we’re testing three flavors: berry, nut, and coconut. All questions are designed to be concise, taking 5 minutes max to complete.

Field Coordinator: For fieldwork, we’ll assign one staff member per city to supervise in-store interviews, ensuring data accuracy. We’ll also conduct 4 focus groups in major cities on June 12th-13th to collect in-depth feedback.

Marketing Director: Timeline deadlines?

Research Executive: Questionnaire draft must be reviewed by Friday noon to finalize adjustments. The final research report is due by June 15th, so we can analyze results and adjust the product launch plan accordingly. The target sales channel for this product is convenience stores, so we’ll prioritize data from these outlets.

Marketing Director: Perfect. All teams prepare materials by June 3rd. Let’s ensure this research delivers actionable insights.

二、题目（Questions 1-10｜Part 1标准填空题）

听录音，完成笔记，每空限填不超过3个单词或1个数字

1. The research objective is to confirm ______.

2. 40% of the budget is allocated to ______.

3. The core respondent age group is ______.

4. In-store interviews focus on ______ of existing products.

5. The questionnaire will be open for ______.

6. Three flavors are being tested: berry, nut, and ______.

7. The final research report is due by ______.

8. The target sales channel is ______.

9. The questionnaire draft must be reviewed by ______.

10. One staff member will be assigned per city to ______ in-store interviews.