马年将至，中国葡萄酒市场何去何从？
马年脚步渐近，Wine-Searcher刚刚发布了Jim Boyce对新一年中国葡萄酒市场的展望：哪些品类会火？哪些会遇冷？未来一年，我们能否迎来比过去十几年更平稳的发展？
以下是六大趋势中的三点整合，如想了解更详尽的分析，可点击“阅读原文”。
白葡萄酒崛起
消费者对白葡萄酒的偏爱仍在持续升温，其百搭易饮的特质，让新西兰长相思、德国雷司令等经典款持续走俏，同时也为云南霞多丽等国产白葡萄酒打开了增长空间。更值得关注的是黑中白（Blanc de Noir）—— 以红 / 黑葡萄酿造的白葡萄酒，正成为新亮点。对以红葡萄品种为主的酒庄而言，这类酒既能高效消化过剩果实，又能缩短上市周期，精准踩中白葡萄酒的消费风口。
White Wine Rising
Consumers will continue to embrace the versatility of wines like New Zealand Sauvignon Blanc and German Riesling plus local offerings like Yunnan Chardonnay. That includes locally produced blanc de noir—white wines made from red / black grapes. These allow wineries that committed to red grape varieties to use their surplus fruit while getting their products to market faster and leveraging the popularity of white wine.
百花齐放，多元突围
曾几何时，波尔多风格酒款是国内酒庄的 “安全牌”，但如今，为了更贴近新一代消费者的口味与审美，国产酒正加速品类多元化。橙酒、Pet-Nat起泡酒、传统法起泡酒、以葡萄为原料的烈酒、甜酒，以及各类小众葡萄品种酿造的特色酒款，都已进入研发与上市队列，试图用差异化打破同质化竞争。
Everything Everywhere All at Once:
Domestic producers once saw Bordeaux-style wines as their safety net but will increasingly diversify as they seek consumer connections. More ‘orange’ wines, pet-nats, traditional method sparkling wines, grape-based spirits, sweet wines and quirky grape varieties are all in the pipeline.
性价比为王
消费趋于理性谨慎，让 “性价比” 成为贯穿全价格带的核心关键词。百元以下价位段将迎来明显升级 —— 更多品质出众的葡萄酒（包括以往被诟病 “定价偏高” 的国产酒）将以更亲民的价格面市，实现 “好酒不贵”。而在高端市场，部分产量稀缺、品质达世界级水准的国产精品酒，尽管定价较高，仍会凭借稀缺性与品质实力，被市场认定为 “物有所值”。
Value for money
Cautious consumer spending makes value crucial across all price points. Expect better wines at lower prices, especially below RMB 100, including Chinese wines, which have often been seen as too expensive. On the flip side, some high-priced low-volume Chinese wines will be deemed as having value given their world-class quality.
马年遇 “马”，九载同 “酒”｜第九届世界马瑟兰日即将启幕
Jim Boyce已开始筹备第九届世界马瑟兰日（World Marselan Day）。今年的主题格外有趣：中文里，“马”（马年的马）与马瑟兰（Marselan）的首字恰好是同一个字；而“九”（第九届）与“酒”（葡萄酒）读音相同。这或许，就是最好的兆头！
如果你愿意支持Grape Wall of China的这项非营利活动——世界马瑟兰日，欢迎私信联系我们一同助力！
本文作者Jim Boyce是一位长居北京的加拿大人，喜欢从啤酒到中国白酒的一切酒精饮料。他是Grape Wall of China的创始人，也是World Marselan Day世界马瑟兰日和世界白酒日活动发起人。
