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Mini Series Gu Pan Jin Nian (Artisanal China) Begins Filming, Showcasing New Charm of Intangible Cultural Heritage Song Brocade
4. 短剧创作新浪潮：专家齐聚共探行业未来
A New Wave in Short Drama Creation: Experts Gather to Discuss the Future of the Industry
2025短剧行业观察报告：35万企业竞逐，北京领跑
近日，合合信息旗下启信宝发布《2025短剧行业观察报告》，围绕企业布局、“AI+短剧”领域的资本动向、地域协同等维度，揭示短剧“精品化之路”的产业密码。根据启信宝数据，截至2025年10月，全国短剧相关存续企业已超35万家。2022年以4.57万家创下新增峰值后逐年回落，2025年新增量2.19万家，较峰值缩水约50%。据启信宝不完全统计，目前已有中国移动、省广集团、浙文互联、东方明珠等约26家央国企涉足短剧赛道，带来专业制作团队和资源，推动短剧市场从“量”的比拼，进入“质”的较量。启信宝数据显示，目前已有超10家A股上市公司入局AI短剧赛道，并深耕细分领域。资本动向进一步印证市场热度。据启信宝不完全统计，2025年“AI+短剧”领域的融资事件至少有9起，总金额超亿元人民币。其中AI视频生成和AI动漫工业化赛道在今年收获多轮融资，体现出资本对AI短剧内容生产“基础设施”的坚定投入。短剧的热潮也激活了地方经济，多个城市积极布局，开启了“竖店”争夺战。根据启信宝数据，2025年中国短剧相关企业数量排名前十的城市分别是：北京、上海、成都、广州、杭州、深圳、重庆、郑州、武汉和西安。北京以4.68万家的体量断层领先，规模是第二名上海（1.96万家）的两倍以上。
来源：光明网
2025 Short Drama Industry Observation Report: 350,000 Companies Competing, Beijing Takes the Lead
12月20日，海南自贸港短剧出海与跨境文创交流会在海口复兴城国际数字港举行。本次交流会汇聚行业组织、智库专家及领军企业代表，共同探讨在全岛封关运作的历史新起点上，如何把握自贸港优势，助力短剧及跨境文创产业发展。会上，由复兴城产业园发起，中国文化传媒集团中传文创投资有限公司、中国广电联合会短片短视频专委会、中华文促会短视频与直播委员会以及各大产业方、平台方、投资方共同支持建设的“海南短剧出海产业基地”揭牌。该基地旨在成为集内容创作、技术研发、国际发行、版权交易于一体的综合性产业枢纽，进一步助力海南自贸港推进数字内容出海产业集聚。
来源：海口日报
Hainan Mini Series Global Export Industry Base Unveiled at Haikou's Fullsing
On December 20, the Hainan Free Trade Port Mini Series Global Export and Cross-Border Cultural Exchange Conference was held at the Haikou's Fullsing International Digital Port. This exchange gathered industry organizations, think tank experts, and representatives from leading enterprises to discuss how to leverage the advantages of the Hainan Free Trade Port at the new milestone marked by the island-wide implementation of customs closure operations, and to support the development of the mini series and cross-border cultural creativity industries.
During the conference, the "Hainan Mini Series Global Export Industry Base" was officially unveiled. Initiated by the Fuxingcheng Industrial Park, the base was jointly supported by China Culture Media Group's Zhongchuan Cultural and Creative Investment Co., Ltd., the China Federation of Radio and Television Associations' Short Film and Short Video Committee, the Chinese Culture Promotion Society's Short Video and Live Streaming Committee, as well as various industry stakeholders, platform representatives, and investors. The base aims to develop into a comprehensive industrial hub integrating content creation, technology research and development, international distribution, and copyright transactions, further supporting the Hainan Free Trade Port in fostering a clustered ecosystem for the global expansion of the digital content.
微短剧《顾盼锦年》开机，展现非遗宋锦新魅力
12月21日，“非遗”主题微短剧《顾盼锦年》在江苏无锡举行开机仪式。该剧是由中央广播电视总台文艺节目中心、视听新媒体中心、江苏总站联合中国文联、中国民间文艺家协会、央博数字传媒科技、北京国际设计周、红果短剧、抖音非遗计划、佳文映画等机构发起。讲述了年轻的女督造苏婉与穿越时空的宋锦传承人顾苏安合力克服重重困难、互生情愫的动人故事。《顾盼锦年》以第一批国家级非物质文化遗产项目宋锦织造技艺代表性传承人的传奇人生故事为主线，是一部融汇青春叙事与家国情怀的短剧。《顾盼锦年》作为“手艺中国行”融媒体项目的首部非遗主题微短剧，围绕宋锦织造技艺的传承展开叙事。剧情借由“穿越”这一热门角度切入，巧妙地融合了郑和下西洋等历史背景，呼应了“文化出海”的时代主题，展现中华文化通过海上丝绸之路走向世界的动人历程。该剧预计于2026年春节期间在央视网上线，通过“内容+场景+传播”的融合模式，助力非遗技艺与传统文化实现创新传播。
来源：今羊网
Mini Series Gu Pan Jin Nian (Artisanal China) Begins Filming, Showcasing New Charm of Intangible Cultural Heritage Song Brocade
On December 21, the filming commencement ceremony for the intangible cultural heritage-themed mini series Gu Pan Jin Nian (Artisanal China) was held in Wuxi, Jiangsu Province. The series is jointly initiated by China Media Group's Arts Program Center, Audiovisual New Media Center, Jiangsu Station, along with the China Federation of Literary and Art Circles, the China Folk Literature and Art Association, Yangbo Digital Media Technology, Beijing International Design Week, Hongguo Short Drama, Douyin Intangible Cultural Heritage Project, and Jiawen Yinghua. The series tells the touching story of Su Wan, a young female supervisor, and Gu Su'an, a Song brocade inheritor who travels through time, as they join forces to overcome numerous difficulties and develop mutual affection.
Gu Pan Jin Nian takes the legendary life story of a representative inheritor of the Song brocade weaving, one of China's first national-level intangible cultural heritage items, as its main narrative line, blending youth narrative with a sense of national identity. As the first intangible cultural heritage-themed mini series under the "Craftsmanship China Tour" integrated media project, its narrative revolves around the inheritance of Song brocade craftmanship. The plot utilizes the popular "time travel" element, cleverly incorporates historical backgrounds such as Zheng He's maritime voyages, echoing the contemporary theme of Chinese culture going global, and showcases the moving journey of Chinese culture reaching the wider world via the Maritime Silk Road. The series is scheduled to premiere on the CCTV website during the 2026 Spring Festival. Through an integrated "content + scenario + dissemination" model, it aims to promote the innovative dissemination of intangible cultural heritage skills and traditional Chinese culture.
短剧创作新浪潮：专家齐聚共探行业未来
近日，一场聚焦短剧创作与发展的会议—精品短剧的社会价值与艺术创新暨微短剧《情定养老院》专家研讨会在中国传媒大学举行。本次研讨会汇聚了短剧领域的知名专家、学者，共同围绕短剧的创作理念、艺术表现、市场发展趋势以及面临的挑战等关键议题展开深入探讨，旨在推动短剧行业迈向更加优质、多元与繁荣的发展新阶段。人民网新闻统筹组组长田兴春表示，《情定养老院》在微短剧与企业品牌的有机结合方面做出了较好的示范，打开了“微短剧＋品牌”的新模式。将会带动更多的企业品牌通过微短剧这种形式展现自己企业的文化和理念，通过微短剧出海，可以将品牌影响力拓展到国际市场，提升中国企业的竞争力。《情定养老院》是国德养老服务集团有限公司为了响应国家广电总局“微短剧里看品牌”号召而积极进行的大胆尝试，搭建起品牌与消费者生动互动的重要桥梁,助力企业文化传播。该剧将于12月25日上映，制片人陈俏青和导演刘中波都表示收获很大，希望在未来能创作出更加优质的作品。
来源：光明网A New Wave in Short Drama Creation: Experts Gather to Discuss the Future of the Industry
Recently, a conference focusing on the creation and development of short dramas—the "Social Value and Artistic Innovation of High Quality Short Dramas" and the expert seminar on the short drama Qing Ding Yang Lao Yuan (A Love Story at the Retirement Home), was held at the Communication University of China. Well-known experts and scholars in the short drama field gathered to hold in-depth discussions on key topics such as creative concepts, artistic expression, market development trends, and challenges faced by short dramas. The seminar aimed to promote the short drama industry toward a new stage of higher quality, diversity, and sustainable growth. Tian Xingchun, head of the People's Daily Online News Coordination Group, stated that Qing Ding Yang Lao Yuan provides a strong example of combining short dramas with corporate branding, opening a new model of "short drama + brand." This will drive more companies to use short dramas as a means to showcase their corporate culture and values, and through short dramas, they can expand their brand influence to international markets, enhancing the competitiveness of Chinese companies.Qing Ding Yang Lao Yuan is a bold attempt by Guode Pension Service Group Co., Ltd. in response to the National Radio and Television Administration's call for "Showcasing Brands through Short Dramas." The project builds an important bridge brand-consumer interaction, helping spread corporate culture. The short drama is scheduled to be released on December 25. Producer Chen Qiaoqing and director Liu Zhongbo expressed that they have gained a lot from the project and hope to create even higher-quality works in the future.
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