2025年全球电子商务趋势报告：商业版
目录
1. Every channel or empty carts: E-commerce success depends on selling everywhere ...11
2. Out-of-home: Essential for big businesses, practical for SMEs ...2
3. Global reach, local growth: Achieving marketplace success .........12
4. Building sustainability into the e-commerce journey ...................3
5. Borderless commerce: Scaling from local to global ......................13
6. Reduce, reuse, recycle, resell: Retailers move towards circular models .......................4
7. Selling in the feed: Retailers are reshaping the path to purchase 14
8. Black Friday: Is it the most critical sales window for e-commerce retailers? ...............5
9. The new storefront: Content that converts ...15
10. AI in e-commerce: What comes after early adoption? .................6
11. Accepted today, expected tomorrow: How payments are evolving .............................16
12. Generations in the spotlight: Who’s buying and who isn’t? .........7
13. Subscribe, receive, return: The shift to product and logistics subscriptions ...............17
14. Profiling the modern e-commerce retailer: Investments, margins and competitor analysis ........................8
15. From click to quit: What is costing sales across platforms? .......18
16. A closer look at B2B e-commerce ...............9
17. Delivering and returning the sale: Logistics is the hidden hero of the checkout ..........19
18. The businesses behind the trends ...............10
19. Return rates vs. return reasons: Closing the business-shopper divide .......................20
20. Appendix ......................21
