品牌命名：斑马口袋
发挥品牌名的戏剧性，打造专属IP“小斑”，作为品牌代言人，建立熟悉感和信任度。
品类定位：茉莉鲜茶
切分红海品类，专注茉莉鲜茶，打响品牌侧翼战。
SLOGAN：31朵茉莉花制作一杯茶
聚焦产品价值，承接品类定位，以产品力塑造品牌力。
Brand Naming:
Zebra Pocket capitalizes on the dramatic potential of the brand name, creating a unique IP, \"Little Zebra,\" as the brand ambassador to foster familiarity and trust with customers.
Category Positioning:
Fresh Jasmine Tea. By carving out a specific niche within the crowded red ocean market, the brand focuses solely on jasmine fresh tea, leading the charge in the side wing strategy to differentiate itself.
Slogan:
\"31 jasmine flowers make one cup of tea\" — This slogan highlights the product\'s value, aligning with the brand\'s category positioning and leveraging product quality to enhance the brand strength.
#斑马口袋 #IP设计 #茶饮品牌设计 #品牌营销 #空间设计 #品牌设计 #老外入侵
发挥品牌名的戏剧性，打造专属IP“小斑”，作为品牌代言人，建立熟悉感和信任度。
品类定位：茉莉鲜茶
切分红海品类，专注茉莉鲜茶，打响品牌侧翼战。
SLOGAN：31朵茉莉花制作一杯茶
聚焦产品价值，承接品类定位，以产品力塑造品牌力。
Brand Naming:
Zebra Pocket capitalizes on the dramatic potential of the brand name, creating a unique IP, \"Little Zebra,\" as the brand ambassador to foster familiarity and trust with customers.
Category Positioning:
Fresh Jasmine Tea. By carving out a specific niche within the crowded red ocean market, the brand focuses solely on jasmine fresh tea, leading the charge in the side wing strategy to differentiate itself.
Slogan:
\"31 jasmine flowers make one cup of tea\" — This slogan highlights the product\'s value, aligning with the brand\'s category positioning and leveraging product quality to enhance the brand strength.
#斑马口袋 #IP设计 #茶饮品牌设计 #品牌营销 #空间设计 #品牌设计 #老外入侵
