【FACULTY INTRODUCTION 授课教师简介】
研究方向：品牌管理、社交媒体营销、奢侈品营销、服务营销、特许经营、战略营销、可持续性
【LEARNING OBJECTIVES 学习目标】1.Identifying and understanding the differences between luxury, fashion and mass market. 识别和理解奢侈品、时尚和大众市场之间的差异。2.Acquiring a global knowledge and understanding of the luxury market, the luxury industry structure and organization.掌握全球奢侈品市场，奢侈品行业结构和组织的知识和理解。3.Acquiring a global knowledge and understanding of the last 20-year trends in the luxury market, the impacts of the Covid and the very new trends in the luxury market.获取全球知识，了解奢侈品市场过去20年的趋势、新冠疫情的影响以及奢侈品市场的新趋势。4.Envisioning, shaping, implementing and pursuing new strategic and marketing strategies in this fast-changing market.在这个快速变化的市场中设想、塑造、实施和追求新的战略和营销策略。5.Innovating in the luxury industry. 奢侈品行业的创新。- Antecedents to luxury consumption 奢侈品消费导入
- Importance of country of origin for luxury brands
- Anti-laws of luxury marketing 违反奢侈品营销法则
- New marketplace for luxury, metaverse 新的奢侈品市场，虚拟世界
- Sustainability in the luxury industry 奢侈品行业的可持续发展
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