Anak重新设计的Love, Bonito品牌围绕着一个大胆的主张，重新定义了亚洲女性的成衣。多年来，亚洲女性不得不努力寻找真正适合她们穿的成衣。我们将“爱，Bonitos”对亚洲女性的深深承诺融入一个大胆的新心形字母组合中，作为亚洲女性每次看到它都感到被爱的信号。与之配套的是一个表达爱的强势、圆滑的文字标志，Bonitos展现了当代女性气质，以及一个表达女性真正需要的新标语:Ready-to-live，而不仅仅是ready-to-wear。将这一切结合在一起的是一个模块化的图形系统，它涵盖了她们复杂生活的方方面面，以及一种新的品牌声音，以其他品牌无法做到的方式与亚洲女性对话;带着一种让人肚子抽筋、有时会扭曲、自嘲的幽默，我们称之为亚洲式粗鲁。
The Love, Bonito rebrand designed by Anak centered around a bold proposition redefining ready-to-wear for Asian women. For years, Asian women had to struggle to find ready-to-wear that was actually ready for them to wear. We put Love, Bonitos deep commitment to Asian women into a bold new Heart monogram that serves as a signal for Asian women to feel loved every time they see it. This accompanies a strong, sleek wordmark that expresses Love, Bonitos take on contemporary femininity, and a new tagline that express what women really need from their wardrobes: Ready-to-live, not just ready-to-wear. Tying it all together is a modular graphic system that flexes across every facet of their complex lives, and a new brand voice that speaks to Asian women in the way that other brands cant; with the kind of tummy-cramping, sometimes-twisted, laugh-at-ourselves humour we call Asian sass.
所有分享作品皆摘自网络，注解源自软件翻译。仅供参考学习，如对你有帮助
请务必关注丨转发丨点赞丨在看
加入【设计研习所】会员，即可获取更多优质资源。
