遴科咨询与中国欧盟商会和中国美商会、中国芬兰商会长期开展系列公开课合作Linke Consulting with EuropeanCham China, AmCham China, FinnCham China jointly launched a series of open class training

课程简介/Introduction：

企业管理者每天都要参与众多决策，而基于财务数据的决策才更科学，因此，非财务背景的管理者学习财务知识、培养财务思维对企业管理水平尤为必要。本课程将系统地介绍财务报表的基本知识和分析技巧，并解析成本分析和预算管理在财务报表中的体现，在此基础上加入了AI工具的在实操中的应用，不仅降低了非财务背景学员的学习难度，且提升了实操应用时的效率。系统化知识结合企业案例和实操练习，财报分析结合AI工具，本课程将帮助企业管理者解码数据背后的业务真相，实现从“财务数据”到“商业决策”的跨越。

Management personnel are busy with decision-making. Decisions based on financial data are crucial, yet comprehending financial statements can be challenging for those without a financial background. Therefore, it's essential for managers to acquire financial knowledge. This course offers a systematic introduction to fundamental financial knowledge and analytical acumen skills in an accessible manner, with a focus on cost analysis and budget management, and enhanced with AI  tools to simplify learning and boost practical efficiency. Through structured knowledge, real-world case studies, and hands-on exercises combining financial analytics with AI applications, participants will decode data-driven business insights and bridge the gap between financial metrics and strategic decision-making.

讲师机构/Trainer:

目标学员/Target Audience：

非财务背景的企业董事长、总经理及各职能中层管理人员

Chairman, general managers, and other non-financial management personnel

课堂讲授、案例分析、分组讨论、学员练习

• 打好基础——掌握会计和财务管理的基础理论

• 会计确认基础：权责发生制 VS 收付实现制
• 会计恒等式

• 通过报表看企业——掌握报表分析的方法论给企业“把脉”

• 财务报告构成及分析：资产负债表，利润表，现金流量表
• 不同报表之间的勾稽联系
• 案例分析：以M集团为例进行现金流量表分析，并由学员参与练习
• 如何搜索目标企业报表

  访问公司官网

  ­证券交易所官网

  ­集成化财务平台

  ­利用AI财务分析工具"Reportify"提供多维度搜索、访问、下载功能

  练习：怎么用AI快速找到报表

• 比率分析——让数据联动起来

• 偿债能力比率：流动比率、速动比率、利息保障倍数
• 资金周转能力比率：总资产周转率，应收账款周转率，存货周转率等
• 盈利能力比率：毛利率、净利率、ROE等
• 杜邦分析法
• 案例分析：以M集团为例进行比例分析，并由学员参与练习
• 通过AI工具提升比率分析效率

  一键提取指标

  ­ 练习：用DeepSeek一键提取关键指标——流动比率（短期偿债能力）、毛利率（盈利空间）

  ­  一键生成报告

  练习：DeepSeek生成风险报告：从"存货周转率"看材料积压问题

• 成本管理——让企业省钱又高效

• 成本管理的现状及必要性
• 成本的构成和要素分析
• 案例分析：以L公司为例来看成本构成
• 量-本-利分析模型
• 基于企业价值链的战略成本管理
• 案例分析：A公司的战略成本管理
• 全生命周期成本管理：内容以及管理方法等
• 案例分析：分析A公司全生命周期成本管理，并由学员参与练习
• AI工具助力成本管理
  一键识别降本增效优先级
  练习：DeepSeek自动分析盈亏平衡点以及敏感性分析
  一键生成降本增效参考方案
  练习：DeepSeek生成自己企业的降本增效参考方法

• Establish a Strong Foundation: Master Fundamental Theories of Accounting and Financial Management

• Accounting recognition basis: accrual basis & cash basis
• Accounting equations

• Gain Insight into Company Performance via Report Analysis: Master Report Analysis Methods

• Composition and analysis of financial reports: balance sheet, income statement, cash flow statement
• Relationships between different reports
• Case Study: Analyze cash flow statements using group M as an example, and participants participate in the exercise

• How to Search for Target Company Financial Reports
  Access company official websites
  Check stock exchange official websites
  Use integrated financial platforms
  AI Solution: Utilize "Reportify" for multi-dimensional search, access, and download
  Exercise: how to quickly acquire reports using AI tools

• Ratio Analysis: Link the Data

• Solvency ratio: current ratio, quick ratio, interest coverage ratio
• Activity Ratio: Total Asset Turnover, Accounts Receivable Turnover, Inventory Turnover, etc
• Profitability ratio: gross profit margin, net profit margin, Return on Equity (ROE), etc
• DuPont analysis
• Case Study: Conduct proportional analysis using group M as an example, and participants practice it interactively
• Using AI to improve efficiency of Ratio Analysis
  One-Click Ratio Extraction
  Exercise: Use DeepSeek to auto-calculate critical metrics——current Ratio (liquidity health check) and gross profit margin (profitability snapshot)
  Automated Report Generation
  Exercise: Generate risk insights with DeepSeek：Inventory Turnover Analysis ( detect material backlog risks)

• Cost Management: Enhancing Efficiency and Reducing Costs

• Current state and necessity of cost management
• Analysis of Cost Components and Elements
• Case Study: Understanding cost structure take company L as an example
• Volume-cost-benefit analysis model
• Strategic cost management based on the enterprise value chain
• Case Study: Strategic cost management of company A
• Life cycle cost management: content and management methods, etc
• Case Study: Analyze the whole life cycle cost management of company A, and participants practice it interactively
• How AI Enhances Cost Management
  One-Click identification of priority areas of reducing cost
  Exercise: DeepSeek automates Break-Even Point Analysis and Sensitivity Analysis
  Automated Solution Generation
  Exercise: Generate Customized Cost Optimization methods with DeepSeek