品牌主打小清新调性，主消费人群面对广大年轻群体，类似于《一點點》的经营模式；“时光煮雨，岁月煮茶，因为遇见，一世经典”这样的品牌理念，表达可以追求理想可以追求诗和远方，但是更重要是珍惜当下生活和工作中的一些小确幸；珍惜现在所拥有的就是幸福。meeting you，
The brand focuses on a small and refreshing tone, with the main consumer group facing a large number of young people, similar to the format of "Little Bit"; The brand concept of "time boils rain, time boils tea, because meeting is a lifelong classic" expresses the pursuit of ideals, poetry, and distance, but more importantly, cherishing some small blessings in current life and work; Cherishing what you have now is happiness.
帅茶，茶饮连锁店形象升级前，店铺形象一直未统一，店招设计杂乱。各方面物料使用更加杂乱；形象统一升级后极大增加品牌传播力度...
Before the upgrade of the image of Shuai Tea and tea beverage chain stores, the store image had not been unified, and the store logo design was messy. The use of materials in various aspects is more chaotic; After the unified image upgrade, the brand communication efforts have greatly increased...
绿蕾 RELAXED TEA , 做品牌设计升级服务，与上面的“遇见”不同的是这个品牌产品增加了欧包茶点，经营模式会更类似于广式早茶下午茶形式，调性为轻奢风格。品牌广告语“一杯好茶 一口软欧包 一小憩”阐释主消费人群的生活习惯就是喜欢喝早茶喝下午茶的群体。店铺销售点主要为CBD写字楼区域，高端社区小区，大型商超。RELAXED TEA , To provide brand design upgrade services, unlike the "meeting you" mentioned above, this brand product has added European style tea snacks, and the business model will be more similar to the Cantonese morning and afternoon tea form, with a light luxury style tone.The brand slogan "One cup of good tea, one sip of soft European bag, one rest" explains that the lifestyle habits of the main consumer group are those who enjoy drinking morning tea and afternoon tea. The main sales points of the store are CBD office building areas, high-end community communities, and large supermarkets.
